Last week, when I used fitbit as an example of tracking done right, I specifically tried to use an example of something that, at first glance, seemed far away from BI and visibility. At least, exercise is something one usually doesn't think of when looking at ways to improve our operational efficiency. Yet, I hope, you were still able to see the benefits I was getting at. There are plenty of other examples of using real-time tracking in our daily lives, and I did say that I would go into some of those more, but I'm not sure that's a good use of our time.

Instead, I'd like to mention that while tracking in real-time has its uses, you can get much stronger analysis when you combine that with tracking with historical data. This is something I've mentioned a few times before, and I'm a big believer of it. In reality, it helps us all out probably much more than we realize. Think about your summer job as a teenager, or how many restaurants close after the lunch rush. They're very basic, but they're pretty indicative of what tracking and using history in your future plans means to a successful BI campaign. 

That's sort of the funny thing about Business Intelligence. It's not really anything special in most cases. It's simply a series of basic concepts, taken together in a package. I pretty frequently hear people refer to "BI" as this sort of, otherworldly entity. Like it's a giant in the hillside that comes down to the local businesses. The fact of the matter is that it's really much simpler. 

I know this entry was a bit "loosey goosey," but these have been rolling around in my head for a few weeks, and they were too long for Twitter or facebook posts. See you next week!